| Industry | Watch manufacturing |
|---|---|
| Founded | 2005 by Jordy Cobelens |
| Headquarters | Amsterdam, Netherlands |
| Key people | Jordy Cobelens, CEO Ton Cobelens, Chief Design Officer |
| Products | Wristwatches |
| Website | TWSteel.com |
TW Steel is a Dutch watchmaker known for its large oversized watches and chronographs. The company was established in 2005 by father and son team Jordy & Ton Cobelens in Holland.
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The company was founded in 2005 by Jordy Cobelens along with his father Ton Cobelens and they recently celebrated their 5th anniversary on the 20th of June (2010) at The Bloomingdale Club at Bloemendaal[1], Holland.
The father & son team has a history in watches which began in 1980 when Ton became a Raymond Weil & Maurice la Croix distributor for the Benelux region, this is when Ton started designing private label watches for airlines such as KLM & Martinair. Ton went onto start a promotions and advertising company who created campaigns for Swatch group in Benelux before selling this company to design and market a small Swiss made watch which was popular in Holland and Europe. In 2005 TW Steel was born with his son Jordy as the CEO.[2]
TW Steel watches use Japanese quartz movements from Citizen Miyota and Swiss quartz movements from Ronda.
TW Steel's range of watches come largely in 45mm and 50mm diameter variants made from stainless steel. The "Canteen" models feature a crown cap attached by a "hook" or "hinge" to the side of the watch case. At BASELWORLD 2011, TW Steel launched it's new CEO (Collection ExtraOrdinary) Goliath collection, which is a more formal, dress-look for the brand. The collection also introduced Swiss Made watches to the TW Steel line, with the CE3015, a Swiss Made watch with a Swiss Ronda 585 caliber movement.[3]
TW Steel has many brand ambassadors such as David Coulthard[4] and Dario Franchitti[5] who are regularly seen wearing the watches on TV and taking part in various promotional activities. TW Steel also sponsors the 2010 Renault F1 team[6], and has created several F1 special editions with Renault F1 branding. They also sponsor the WTCC driver Tom Coronel.